Building a successful website always revolves around an elegant design. If your website is easy to navigate, aesthetically pleasing, and packed with great content, your visitors will be more likely to pay a repeat visit. Keep the advice below in mind as it is designed to lead you into creating a website that is both pleasing to the eye and effective. Try the common “newsletter” technique to keep your readers reminded of your services. Let your customers sign up for important events and updates so that they return to your site. Your website’s sidebar is an ideal location for the signup form, and you should make certain to stay on top of who has registered. Just send your newsletter to those that ask for it, or you may get in trouble. Search engine capabilities are an essential part of a large site. Try having a search box in the upper-right of your homepage that allows searching for terms on your site. You can get free search boxes from Google or FreeFind. Consider a free software package when you are setting up your website. Many people falsely believe that they need to purchase expensive software in order to create a good website, however, there are currently numerous excellent free tools on the market that help you to develop a very professional looking website. Just perform a simple search and you’re sure to find some wonderful tools. If you are agonizing over what color your website’s background should be, don’t be afraid to go with plain, effective white. White backgrounds make your content easier to read, and give your website a more trustworthy feel if you want a professional look. However, intricate designs on your background can distract users and give your site more of an amateurish look. It’s usually better to keep your background simple. Using proper and high-quality meta tags on your website is crucial to proper web design and attracting more traffic. Quality and relevant meta tags will provide search engines with information regarding your site. Poorly designed meta tags will not reflect the content of your website and will not help attract visitors. Build websites with fonts that are easy-to-read, professional-looking, and widely available. You can tell if a site is professional just by viewing their fonts. Do not employ exotic fonts that will be absent from many visitors’ computers or over-used fonts such as Comic Sans. Fonts on your website can be set to match the default font used by the computer of your visitors. This can look worse. Be sure to always look at the links on your site, and make sure none are broken. Do this from time to time, before uploading it to the server. Broken links are one reason for web visitors to leave a site. To maintain your site integrity, test it every time you make a change. Apply these tips to create a website your potential customers will find appealing and interesting. Remember that your online business greatly depends on how you present yourself and your company online.