One of the many uses of websites is to have a custom website designed as a brochure. These are basically online company brochures. The sites consist of three or five pages highlighting the business. There is an introduction to the company for the viewer. This area clearly explains the products and services offered by the business. This is the educational part of the website to educate the visitor. The call to action is placed to entice site visitor is another part of the site. The viewer is encouraged to use the product due to some proclamation of the benefits in the life for the user. The call to action will have the phone number of the company, a live chat feature, or an online form to fill out for more information to directly contact the company regarding the products or services. The use of such sites creates a database in most situations for the business to contact the potential customer and increase the sales. The brochure is available to internet users 24/7 worldwide to generate a larger customer base and sales for the business. This custom website design is popular for all types of businesses. The site can be detailed with information about the products and services including all the vital information including the size and prices of each or it can be a tickler to pique the interest of the site user. Included in the site can be a response request from the user to the business for a follow-up contact or call. This opens the door for businesses seeking new customers but do not want to cold call or waste time with rejection. This allows a business to have contact with only interested customers who generally will purchase from the business. The custom creation of the website will be designed to gain the interest of the customers based on trust and honesty. The viewer needs to have a certain level of trust in order to provide any personal information for the company. A professional developer knows the right words and phrases to form that trust to ensure the visitor will request contact.