One of the forms of template coding includes the usage of Hyper Text Markup Language or HTML. It is the predominate language used for webpages to created structured objects within the site and pages. It is used in headings, paragraphs, and other parts of the site that includes links and quotes for the site to be easily selected by the search engines. HTML has the ability allows objects and images to be embedded in the page as well as interactive pages. When a form has a HTML tag added to the webpage, the search engines would find the website among the millions sites leading to higher rates of traffic. HTML is used with other coding or scripts to aid in the search engine and web browsers. The combination of the two elements for coding has been used in templates for most websites and pages. Tim Berners-Lee created HTML in 1980 stating the use of the hypertexts would change the internet realm. He created the application of SGML as an application to help enhance the effects of the HTML for websites. It became the standard for publications on the internet along with templates that are easily located by search engines. HTML is an internationally accepted coding language that was been used for the majority of web based sites. It is easy to embed the characters of HTML in templates and webpages due to the advanced technology of computer languages and software applications. The standard template coding will use multiple HTML additives to increase the internet traffic and increase the profits for businesses. Website designers and developers accept the results of using the coding in the website. Since the HTML is invisible, it does not clutter the website or pages to present a more appealing and professional site. When using templates, make sure to use the highly desired HTML applications to enrich your internet business.