Developing a great website requires a little more than simplified ‘business information’. To create a website that has internet traffic there are methods to use in the development to ensure the site will be a success. One of the most important features of the website development is Search Engine Optimization or SEO. This is the technique used to drive traffic to the site. This process involves using the right keywords or phrases the internet user inserts in the search engines to locate various information. The valuable wording attracts internet users to the website as the search engines provide the listing of the website in the search results. Knowing the right words and phrases are the only method to use SEO properly. Professional designers know the crucial words and phrases that are used in the website to increase the internet traffic. This is a valuable aspect of website development for a profitable business. Web designers and developers know how to use the correct HTML tags on the website and pages as well as the cascading style sheets that are efficient and effective for your new site. The benefits of this method prove to be one of the leading developmental features of many sites. Using the CSS tags helps to eliminate the cumbersome HTML tags that often bog down the site to speed up the loading of pages. In combination with CSS is the Meta tags that are embedded in the pages to optimize the SEO features needed to increase traffic. The search engines use the Meta tags along with keywords and phrases to locate the webpages placed on your site. When using Meta tags, the robots of the search engines locate the webpages faster as they crawl among all the millions of sites to locate the user’s desired information. When using the right techniques for website development, the webpage will be located faster, more often, and have increased internet traffic. Your business will experience increased sales and profits.