Your blog is just one of the billion sites parked on the World Wide Web. Chances are, you don’t think yours will ever get noticed. We hear your cries for cyber attention. Here are five ways to get people clicking on to your site.
Make sure it’s professional looking. No one likes looking at blog that reminds them of a book report they wrote back in school. Wordpress offer thousands of great looking free templates to use and with some coding knowledge it is easy to make some minor adjustments to them to fit your blog perfectly.
Put your URL on every search engine possible. Putting your URL on business cards and bugging your family and friends to check out your site won’t exactly increase traffic. Submitting it to search engines will make it easier for people to find you, provided that your webpage carries the topics they’re looking for. To understand how a search engine works, think of it as a “spider”: it crawls through your website, picking up words and information which would later be indexed in the search engine’s database. So make sure you pepper your site with keywords you think are relevant to what people are looking for.
Link everywhere. Find other sites that carry similar content as yours and ask to exchange links. Create banners to be placed on other peoples’ websites, and offer the same for them on your site. Add your URL to your e-mail signature.
Advertise offline. The world of cyberspace isn’t enough to get you noticed. Write up press releases and send them to local newspapers and magazines. Print out fliers to be distributed. Just make sure that your site is already up and running to avoid giving people a bad impression (no one likes getting pumped up for something only to get disappointed).
Interact with your readers. Create an e-mail list so you can update your visitors about new developments, and always be open to feedback. Reply to comments on your blog, use Social Media to interact with your readers.