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CV / Resume

I am a dynamic entrepreneur and successful business consultant with a mission to make a significant impact by helping brands and businesses thrive both offline and online. My expertise spans multiple disciplines, including business development, e-commerce, software development, and social media marketing. With over two decades of experience living abroad, I have developed a unique, open-minded perspective that allows me to see business challenges in new and innovative ways.

I specialize in envisioning and reimagining business challenges, crafting tailored solutions that drive success. My consulting services include strategic planning, digital transformation, and comprehensive marketing strategies designed to elevate your business to new heights. My international experience has enriched my approach, enabling me to offer insights and strategies that are both globally informed and locally relevant. Let me help you unlock your business's full potential and achieve sustained growth in an ever-evolving market.

Work Experience

2004 - Present

Middle Earth Consulting AB

𝐀𝐭 𝐌𝐢𝐝𝐝𝐥𝐞 𝐄𝐚𝐫𝐭𝐡 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐀𝐁, 𝐈 𝐡𝐞𝐥𝐩 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐧𝐚𝐯𝐢𝐠𝐚𝐭𝐞 𝐠𝐥𝐨𝐛𝐚𝐥 𝐭𝐫𝐚𝐝𝐞 𝐚𝐧𝐝 𝐞𝐱𝐩𝐚𝐧𝐝 𝐢𝐧𝐭𝐨 𝐧𝐞𝐰 𝐦𝐚𝐫𝐤𝐞𝐭𝐬. My work includes sourcing and production in China, market entry strategies, website development, e-commerce solutions, social media marketing, and 3D product visualization. I simplify international business and empower brands with tools for growth and success.

September 2024 - Present

Import Direkt

Januari 2021 - Present

Meet Swedish Startups

At Import Direkt, a division of Middle Earth Consulting AB, I work as a Purchasing and Procurement Consultant, assisting companies in sourcing and procuring products directly from China. I manage the entire process – from supplier research and negotiations to quality control and logistics – to ensure high-quality products and cost-effective solutions. With a focus on transparency, reliability, and efficient communication, I streamline the purchasing process and provide peace of mind to my clients.

As the Project Manager of Meet Swedish Startups, a division of Middle Earth Consulting AB, I am dedicated to uncovering and sharing the stories behind the innovation and success of startups. Through in-depth interviews and insightful conversations, I connect with founders and key players to explore their journeys—covering ideation, execution, challenges, and triumphs.

While Meet Swedish Startups began with a focus on Sweden’s thriving startup ecosystem, we’ve expanded our scope to include inspiring businesses and entrepreneurs from around the world. This global perspective allows us to learn from diverse experiences and foster collaboration across borders.

In my role, I oversee all aspects of the project, from planning and conducting interviews to ensuring these stories reach and inspire a wider audience. My mission is to create a platform where entrepreneurs can gain insights, share knowledge, and feel motivated to innovate and grow. At its core, Meet Swedish Startups is about building a connected community of changemakers.

Join me as we celebrate innovation, embrace collaboration, and explore the journeys of remarkable startups—Swedish and beyond.

Januari 2023 - Present

Strategistegen

Januari 2022 - Present

Decibox

At Strategistegen, a division of Middle Earth Consulting AB, I work as an experienced Coach, helping individuals turn their dreams into reality. Through personalized guidance and support, we work together to identify and achieve your goals. I offer tailored coaching designed to boost your confidence, enhance self-awareness, and help you take strategic steps toward a more meaningful and successful life.

My passion is to equip you with the tools and motivation to overcome obstacles and create lasting changes that lead to personal and professional growth.

​At 𝐃𝐞𝐜𝐢𝐛𝐨𝐱, a division of Middle Earth Consulting AB, I focus on providing 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐬𝐨𝐮𝐧𝐝𝐩𝐫𝐨𝐨𝐟 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐭𝐨 𝐞𝐧𝐡𝐚𝐧𝐜𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐢𝐭𝐲 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲. I oversee product design, marketing, and client support, ensuring our 𝐬𝐨𝐮𝐧𝐝𝐩𝐫𝐨𝐨𝐟 𝐩𝐨𝐝𝐬 meet diverse needs. My goal is to deliver high-quality, stylish spaces that transform noisy environments into serene, efficient workplaces.

Januari 2010 - Present

GoOpportunity

As a 𝐁𝐫𝐚𝐧𝐝 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭 𝐟𝐨𝐫 𝐆𝐨𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲, the branding division of Middle Earth Consulting AB, I help businesses create, refine, and elevate their brand identity to stand out and succeed. From crafting strategic brand frameworks and visual identities to developing compelling messaging and enhancing digital presence, I ensure every element aligns with the company’s values and connects with its audience. My mission is to empower businesses with a strong, consistent brand that drives recognition, trust, and long-term growth.

Januari 2008 - Present

WeBlogBetter

At 𝐖𝐞𝐁𝐥𝐨𝐠𝐁𝐞𝐭𝐭𝐞𝐫, a division of Middle Earth Consulting AB, I lead as the 𝐬𝐨𝐥𝐞 𝐛𝐥𝐨𝐠𝐠𝐞𝐫, 𝐬𝐡𝐚𝐫𝐢𝐧𝐠 𝐫𝐞𝐠𝐮𝐥𝐚𝐫, 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐟𝐮𝐥 𝐩𝐨𝐬𝐭𝐬 𝐭𝐨 𝐞𝐝𝐮𝐜𝐚𝐭𝐞 𝐚𝐧𝐝 𝐢𝐧𝐬𝐩𝐢𝐫𝐞 𝐨𝐭𝐡𝐞𝐫𝐬 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐛𝐞𝐭𝐭𝐞𝐫 𝐛𝐥𝐨𝐠𝐠𝐞𝐫𝐬. Through practical tips, proven strategies, and personal experiences, I guide readers in improving their blogging skills, growing their audience, and achieving their goals. My mission is to provide actionable advice and foster a supportive community where bloggers can thrive and turn their passions into meaningful success.

Education

2001 - 2004

University of Skovde
Bachelor’s Degree
Industrial Management and Logistics

The program provides a holistic view of the processes that get companies to work smart and smooth. The training teaches how customers get the right product in the right quantity , at the right place at the right time and at the lowest cost.

2000 - 2001

Karlstad University
Independent Courses

Macro economics
The course analyzes the basics of economic prosperity . The course also studies the causes of unemployment, economic fluctuations , exchange rate fluctuations , the effects of the government 's budget deficit.

Quantitative Methods in Economics
Mathematics module begins with a review of basic arithmetic and solving equations and continues with variable calculus, differential calculus and optimization. Statistics module deals with probability theory and inference . The contents of both modules focus on the parts that are most used in economics as well as the practical skills to solve problems.

Micro economics
Deals with consumption, production, and general equilibrium theory using analytical methods. Areas covered are eg the individual's demand function, income and substitution effects, intertemporal choice, choice under uncertainty, partial and general market equilibrium.

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