Professional Profile
I am an entrepreneurial professional with 20+ years in international business, web development, and digital marketing, specializing in bridging Europe and China. As the founder of Middle Earth Consulting AB, I help businesses with sourcing, e-commerce, and market entry. Passionate about innovation and knowledge-sharing, I create content on trade, technology, and industry trends while driving growth through strategic solutions.
Based in Shanghai, China and Stockholm, Sweden..

Jan 2004 - Present
Owner and Lead Consultant
Middle Earth Consulting AB
Full-Time
Shanghai, China and Stockholm, Sweden
At Middle Earth Consulting AB, I simplify international trade, digital growth, and market expansion. From sourcing in China to building a strong online presence, I help businesses streamline supply chains, find reliable manufacturers, and grow through web development and social media marketing. My approach is practical and results-driven—whether guiding a company’s first production run or creating a website that connects with customers. Business across borders doesn’t have to be overwhelming; with the right strategy, it becomes an opportunity for growth. Let’s connect and explore your next step.
May 2012 - Present
Founder and Senior UX Designer
CapsisMedia Ltd
Full-Time
Online
I am the Founder and Senior UX Designer at CapsisMedia, helping businesses enhance their online presence with high-quality web design, e-commerce solutions, and performance-driven digital marketing. I create fast, intuitive, and conversion-focused websites, delivering pixel-perfect designs within 48 hours.
CapsisMedia offers a flexible, subscription-based design service, providing on-demand UX expertise without the cost of a full-time hire. Originally founded in Dallas and later based in Toronto, the company now operates from Hong Kong, delivering world-class design solutions globally.
Jan 2023 - Present
3D Rendering Consultant
Vizorender
Full-Time
Online
I am a 3D Rendering Consultant at VizoRender, specializing in high-quality 3D visuals for furniture, real estate, and e-commerce. From photorealistic product renders to BIM models, I help businesses showcase their ideas with clarity and impact. Using the latest technology, I deliver fast, detailed visuals for marketing, presentations, and product development. VizoRender: Bringing ideas to life with precision and creativity.
Aug 2004 - Present
Supply Chain Management & Purchasing Assistant
ImportDirekt
Full-Time
Shanghai, China and Stockholm, Sweden
I am a sourcing and supply chain consultant at ImportDirekt, helping businesses simplify China purchasing and optimize their global supply chains. From finding reliable manufacturers to handling quality control, logistics, and market entry, I ensure a smooth and cost-effective import process.
With experience across industries like furniture, consumer goods, and e-commerce, I assist companies in buying from Asia with confidence, navigating supplier negotiations, compliance, and shipping logistics. My goal is to remove the complexities of international sourcing, allowing businesses to focus on growth while I handle the details.
Jan 2009 - Present
Full-time Blogger
WeBlogBetter
Weekly Blogger
Online
I am the founder of WeblogBetter, where I help bloggers and businesses grow their online presence through expert content strategy, SEO, and digital marketing insights. From crafting compelling blog posts to optimizing websites for traffic and engagement, I provide practical guidance to turn ideas into successful online platforms.
With over 22 years of blogging experience, I share proven strategies on writing better content, driving traffic, building a network, and monetizing blogs. Whether you're a beginner looking to start strong or an experienced blogger aiming to scale, WeblogBetter offers actionable advice to help you succeed in the ever-changing digital landscape.
Jan 2024 - Present
Country Music Artist with Published Works
Spotify
Apple Music
Online
I have released music on Spotify and Apple Music, proving that with today's technology, creating and sharing music is more accessible than ever. While I may only have 50% of the traditional musical skills, I bridge the gap using AI and digital tools to enhance composition, production, and mastering. By combining human creativity with AI-assisted arrangements and sound engineering, it's possible to produce high-quality music without being a virtuoso on every instrument. This approach allows artists to focus on their strengths while letting technology handle the missing pieces, making music creation more inclusive and innovative than ever before.
April 2024 - Present
Host & Creator of The Lonely Podcaster – Exploring Creativity, Business, and Life
Spotify
Apple Podcasts
Online
The Lonely Podcaster is a personal and insightful podcast where I explore creativity, business, and life as a solo creator. From entrepreneurship and digital innovation to personal growth and navigating the challenges of working independently, I share experiences, lessons, and candid thoughts on making an impact in today's digital world. Whether discussing creative struggles, business strategies, or the ever-evolving role of technology, The Lonely Podcaster is a space for reflection, inspiration, and real conversations about the journey of building something meaningful—alone but never truly lonely.
Work Experience
Proven expertise in business consulting and data-driven decision-making, delivering impactful insights and results across industries.
2000 - 2001
Karlstad's University
Independent Courses
Macro economics, Quantitative Methods in Economics, Micro economics
2001 - 2004
University of Skövde
Bachelor’s Degree
Industrial Management and Logistics
Education
Extensive experience and expertise in business consulting, digital strategies, and market analytics.
Technology & Software Skills
Microsoft Office & Budgeting
Canva & Adobe Photoshop
Data Analytics & Economics
Podcasting & Digital Storytelling
Business Strategy & Consulting
Business Development & Market Analysis
Strategic Planning & Negotiation
Startups & Entrepreneurship
Podcasting & Digital Storytelling
Content & Media Creation
Content Strategy & Blogging
Podcasting & Digital Storytelling
Creative Writing & Branding
3D Rendering & Design
3D Rendering & Visualization (Autodesk 3ds Max, AutoCAD)
Building Information Modeling (BIM)
Interior Design & Office Furniture Solutions
Podcasting & Digital Storytelling
E-Commerce & Digital Business
E-Commerce Strategy & Optimization
Digital Marketing & SEO
Web Development (WordPress, Wix, Joomla, OpenCart, PrestaShop)
Podcasting & Digital Storytelling
Core Expertise
International Trade & Global Sourcing
Supply Chain Management & Strategic Sourcing
Import & Export Compliance
Podcasting & Digital Storytelling
Professional Skills
Key competencies essential for navigating and excelling in various professional contexts.
Swedish
Native or bilingual proficiency
English
Professional working proficiency
Mandarin Chinese
Elementary proficiency
Languages
Proficient in multiple languages, facilitating effective communication and collaboration in diverse settings.
Brian Johnson
Musician
Nov 2016
After some research into his work ethic, methods and professionalism i decided to use his knowledge and skill set to help develop my brand and make my online media business become successful through the correct web placement and market placement methods. Great inspiring guy, i look forward to continuing our work together. Highly Recommended!
Leif Bohlin
Informationstjänster
Feb 2021
Jag kan rekommendera PerOla om du behöver texter till ditt project, då jag har köpt otaliga texter till mina projekt av honom. Han har en grym talang att få ihop information på ett sätt som gör det intressant att läsa och förstå vad informationen handlar om. Grymt trevlig kille som alltid är professionell, men ändå personlig i sina kontakter med mig.
Recommendations
Recognized by partners for expertise, strategic insight, and impactful contributions across international trade, digital business, and 3D visualization. Endorsements and testimonials reflect a proven ability to drive results, solve complex challenges, and foster successful collaborations.
© 2004-2025 PerOla Hammar | Site by Middle Earth Consulting AB